Insights
What we’ve learned building and running websites in this market.
REALTOR.ca will outrank your website for almost every property search, and no amount of SEO changes that. The useful question is what your own site should be doing instead, because it is not competing for buyer traffic.
· 4 min read
Canadian retailers sell to Americans and American retailers sell to Canadians, and both directions produce the same complaint: the price at checkout is…
· 3 min read
Ontario has had accessibility legislation with real teeth for longer than most business owners realise. The Accessibility for Ontarians with Disabilities…
· 3 min read
Most businesses outside Quebec assume the province's language rules are somebody else's problem. The law does not read that way. It applies to anyone…
· 3 min read
Canadian first-time buyers spend months searching before they contact anyone, and the questions they ask have provincial answers. Almost no agent site answers them properly.
· 3 min read
A translation widget looks like bilingual support and behaves like nothing at all. Search engines see one page, French buyers see machine output, and neither audience is served.
· 3 min read
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