Custom Web Applications
Custom web applications, for the work spreadsheets can’t hold.
We design and build portals, dashboards, and booking systems in React and Next.js for ambitious businesses worldwide. Scoped precisely, quoted once, and owned by you.
What this is
Software shaped around your process.
A custom web application is a tool that runs in the browser and does exactly what your business needs: a portal where clients check project status, a dashboard where managers see the numbers that matter, a booking system that knows your rules, a calculator that turns specs into quotes. We design it, build it, and hand you the keys.
Who it’s for: businesses whose process has outgrown the tools holding it. If bookings live in WhatsApp, quotes live in Excel, and the real status of anything lives in one person’s head, you’re the company this page was written for.
Why it matters
The gap between your tools is where the money leaks.
Off-the-shelf software solves eighty percent of a job, and every business pays for the missing twenty in the same currency: exports, re-typing, copy-paste, and errors nobody catches until a client does. Meanwhile the per-seat fees climb, and your process slowly bends to fit the tool instead of the other way round.
A custom application closes that gap. The tool fits the process, the data lives in one place, and the hours your team spent shuttling information come back every week.
And the honest caveat: some businesses don’t need one yet. If a spreadsheet still does the job, we’ll tell you to keep the spreadsheet. The call costs nothing either way.
The problem
What “we manage” usually looks like.
A booking arrives on WhatsApp at 9pm. Someone copies it into a spreadsheet in the morning, usually. The quote goes out from a template with last quarter’s prices. The client emails to ask where things stand, and the answer depends on who’s in the office. Nothing is broken exactly. It’s just slow, fragile, and impossible to hand to a new hire.
That’s not a discipline problem. It’s a missing tool.
How we build it
Boring technology, small first version, working software early.
Mapped before it’s built
We walk through how the work actually happens today, then design the application around that. The spec is written in plain language you can approve, not developer shorthand.
A deliberately boring stack
React, Next.js, and Node. Proven, fast, and easy to hire for, so you’re never dependent on us to keep it alive.
A small first version, shipped early
We scope a phase one that does the most valuable job, get it into your team’s hands, and grow it from there. No nine-month wait for a big reveal.
Access built in, not bolted on
Roles and permissions from the start, so clients see their projects and staff see their work, and nobody sees more.
Designed like a product
The same design discipline as our websites, because an internal tool people hate using is a tool people stop using.
Why us
What makes this less risky with us.
One fixed quote, even for software
Most app development is billed by the hour, open-ended. We scope precisely and quote once, so the budget conversation happens before the work, not during it.
Design and engineering in one team
The screens your staff use every day get designed, not just rendered.
You own the code
The repository, the data, the hosting account. Any competent developer could take over tomorrow, which is precisely why none has needed to.
Full-stack, on the record
Clients on Upwork have said it plainly; one of them, after a platform build: “Great people, and finally someone who can be trusted across the world.”
Process
From workflow to working software.
Map
A call and a walkthrough of how the work runs today. Where it starts, where it stalls, who touches it.
Scope
A phase-one spec in plain language, with one fixed price and a delivery date.
Design
The actual screens in Figma. You approve what your team will be using.
Build
Short cycles on a preview link. Working features appear early, and feedback lands while changes are cheap.
Launch and grow
Training for your team, a care plan if you want us monitoring, and phase two only when phase one has proved itself.
Common questions
All servicesApplications are quoted individually after scoping, and they sit above our typical website range. The phase-one approach keeps the first commitment contained: one fixed price for a small version that does the most valuable job, then you decide about the rest with working software in hand.
It depends on scope, which is why we agree the date in writing before starting. A focused phase one is measured in weeks; sprawling systems are measured in phases, deliberately.
React, Next.js, and Node.js. Chosen because they’re fast, proven, and widely known, so your application never depends on one irreplaceable developer. Including us.
Maybe not, and we’ll say so. If an off-the-shelf tool or a tidier spreadsheet covers it, that’s the recommendation you’ll get. Custom software earns its cost when the gap between your tools is costing you hours or clients.
Yes. CRMs, accounting software, calendars, and payment gateways are the usual suspects. That work has its own page under API integrations.
You do, from day one: repository, database, and hosting account in your name. There’s no licence tying the application to us.
We deploy to fast, reliable infrastructure (usually Vercel) or to servers you already run, and a monthly care plan covers monitoring, updates, and fixes. Cancel it anytime; the application is yours regardless.
No, and we’d rather say that plainly. We build web applications that work well in any phone’s browser, which covers most business tools. If your project truly needs a native app store presence, we’ll tell you on the first call.
Next step
Describe the mess. We’ll describe the fix.
Bring the spreadsheet, the WhatsApp thread, and the ten-step workaround to a free 30-minute call. You’ll leave knowing what a phase one would do, what it would cost, and whether you need it at all.
Felix Dalyop, Founder, Client Relations — he’s the one who answers.