Technical SEO

Technical SEO: fix how Google reads your site.

Audits and fixes for the problems you can’t see and Google can: crawling, indexing, structure, redirects, and schema. For ambitious businesses worldwide. Reported in plain language, quoted fixed.

A steel and glass roof structure seen from directly below

What this is

The part of ranking that happens before content is judged.

Before Google decides whether your pages deserve to rank, it has to find them, read them, and trust what it read. Technical SEO is everything that determines whether that goes well: how your site is structured, whether pages are indexed, where redirects lead, what the metadata says, and whether structured data tells Google what it’s looking at.

Get it wrong and your best content competes with a handbrake on. Get it right and every page you publish starts from a fair position.

Who it’s for: sites with decent content and disappointing rankings, businesses whose traffic fell off a cliff after a redesign, new sites that want the foundations right from day one, and anyone burned by an SEO retainer that produced reports instead of changes.

The problem

The faults are invisible from where you sit.

Your site looks fine in a browser. Meanwhile, to a crawler: three pages that matter aren’t linked from anywhere, so they’re never found. The old site’s URLs still get traffic, but the redesign broke them and nobody redirected. Two versions of the homepage compete with each other. Half the titles say the company name and nothing else.

None of this shows up on a screen. All of it shows up in rankings, which is why businesses conclude “SEO doesn’t work for us” when the honest diagnosis is that their site was never readable in the first place.

The audit

The full crawl, in plain language.

You get the findings ranked by impact, written so a non-specialist can follow the reasoning, with a fixed quote to fix what’s worth fixing.

  • Crawling and indexing

    Can Google find every page that matters, and is it actually indexing them? Sitemaps, robots rules, and Search Console coverage, checked against reality.

  • Structure and internal links

    Whether your pages support each other or float disconnected, and whether the pages you care about get the internal authority they need.

  • Redirects and dead ends

    Broken links, redirect chains, and the leftover wreckage of past redesigns.

  • Duplicates and canonicals

    Competing versions of the same content, resolved so one page takes the credit.

  • Metadata

    Titles and descriptions that are unique, accurate, and written for the search result they’ll appear in.

  • Structured data

    Schema that tells Google what your business, services, and FAQs are, and earns richer listings.

  • Speed and Core Web Vitals

    Checked here, fixed in depth under its own service. That page covers the full treatment.

  • Mobile rendering

    What Google’s mobile crawler actually sees, which is the version that counts.

Why us

The audit and the fix come from the same desk.

Most SEO agencies end at the recommendation. The report lands, your developer disagrees with half of it, and the fixes queue behind everything else for a quarter. We’re the developers. The same team that finds the redirect chain removes it, and the same team that flags the missing schema writes it.

There’s proof of the standard on every site we ship: technical SEO is built into every project here, which is why our builds index cleanly and score 98 and up on PageSpeed. This work isn’t a bolt-on for us. It’s how we build when nobody’s checking.

No retainer required. Audit and fix is a project with a start, an end, and a fixed price. Ongoing SEO is available for companies that want rankings actively worked on, but it’s an option, never a hostage clause. And the report is yours: take it to your own developers if you prefer. It’s written to be usable without us, which is exactly why most clients come back.

Honest expectations

What technical SEO can and can’t do.

It removes the problems holding you back. It doesn’t write your pages, and it can’t force a ranking; anyone promising page one is telling you what you want to hear. What we promise instead is measurable technical health: pages indexed, faults fixed, and the evidence in Search Console before and after.

Process

From audit to verified.

  1. /01

    Audit

    We crawl the site and read Search Console. You give us viewer access; we do the digging.

  2. /02

    Report and quote

    Findings ranked by impact, in plain language, with one fixed price to implement.

  3. /03

    Fix

    We change the code, the structure, and the metadata. Not a PDF of suggestions; commits.

  4. /04

    Verify

    Indexing rechecked, redirects tested, and the before-and-after recorded in Search Console over the following weeks.

Common questions

All services

The work that makes your site easy for search engines to find, read, and trust: crawling, indexing, site structure, redirects, metadata, structured data, and speed. It’s separate from writing content or earning links, and it comes first, because neither of those helps a site Google can’t read properly.

Audits are quoted flat after a quick look at your site’s size, and the price is separate from the fixes. The report stands on its own, so you can hand it to any developer, including yours.

SEO has three parts: technical health, content, and reputation (links). This page is the first part. We also handle on-page foundations and can write content under our Growth package, but we won’t sell you “SEO” as one vague monthly bundle.

No, and nobody honest can, because Google isn’t ours to promise. What we guarantee is verifiable: faults found, fixes implemented, and indexing confirmed, with the record in Search Console.

Often, yes, and quickly, because the usual cause is mechanical: URLs changed without redirects, pages dropped, or metadata wiped. An audit finds exactly what broke, and recovery follows the fix.

Yes, for companies that want rankings actively grown month to month. But it’s optional. The audit-and-fix project is complete on its own, and no finding in our reports exists to sell you a subscription.

Viewer access to Search Console and your analytics for the audit, and CMS or repository access if we’re implementing fixes. Prefer your own developer to make the changes? The report is written for exactly that.

Next step

Find out what Google sees.

Send your URL through the contact form and get a free 30-minute call. We’ll look before we talk, tell you the two or three things most likely holding the site back, and quote the full audit if it’s warranted. If it isn’t, you’ll hear that instead.

Felix Dalyop, Founder, Client Relations — he’s the one who answers.

  • Fixed quote, in writing
  • You own everything
  • No lock-in