Brand Identity
Brand identity, designed where it will actually live.
Logo, colour, and type built alongside your website, for ambitious businesses worldwide. Not a brand book for the shelf; a working identity for every place your company shows up.
What this is
The visual system, not just the mark.
A brand identity project here produces the system your business is recognised by: the logo and its variants, a colour palette with defined roles, typography that works from a phone screen to a shop sign, and a short usage guide that keeps it all consistent when we’re not in the room. Then we apply it: website, social profiles, WhatsApp business profile, and the templates your team uses every day.
Who it’s for: businesses launching and starting from nothing, companies whose website, sign, and invoices have drifted into three different looks, and anyone rebranding alongside a website rebuild, which is the cheapest moment to do it.
Why it matters
Customers notice the mismatch. They just don’t mention it.
Your van, your invoice, your website, and your WhatsApp profile are one company. When they look like four, people quietly downgrade you, the way you’d hesitate over a restaurant whose menu doesn’t match its sign. Nobody phones to complain about inconsistent typography. They just pick the competitor who looks like they have it together.
Consistency is also what lets you price like the business you actually are. Premium work presented through a patchwork identity reads as mid-market, and you end up defending quotes your look should have justified for you.
The problem
The two paths most businesses get offered.
Path one is the marketplace logo: fifty dollars, five options by Friday. You get a mark with no system around it, which is why it falls apart the first time it needs to sit on a dark background or next to text it wasn’t drawn for.
Path two is the brand consultancy: weeks of workshops, a strategy deck, a beautiful hundred-page PDF. And then a separate agency still has to turn it into a website, losing half of it in translation.
The middle path is an identity designed by the people building the place it will live most: your website. That’s the one we sell.
How we work
Proven on your real pages before it’s final.
Identity and website, designed together
Your homepage is the test bench. If the type doesn’t read at phone size or the palette fails on a call-to-action button, it changes now, before anything is locked.
Screens first, print ready
Your identity lives mostly on displays these days, so it’s built there first. You still get print-ready everything for the sign, the cards, and the vehicle.
A system with rules
Logo variants for every context, colour roles rather than a loose swatch, and a type hierarchy your future materials can follow without guesswork.
Restraint on purpose
Few colours, few typefaces, used the same way everywhere. That discipline is most of what reads as premium.
Everything handed over
Source files, every format, and a short plain-language guide. You own the lot, and any designer after us can pick it up cleanly.
Why us
No translation loss between brand and build.
When one team designs the identity and builds the website, nothing gets reinterpreted. The colours you approved are the colours that ship. The type sits the way it sat in the mockups. Byutimane is the proof: logo, identity, site design, and build, all from this studio, for a UK beauty brand. Buddy Nasty came through the same desks, design and build around the brand’s existing logo. Click through both and judge.
Process
From discovery to a working identity.
Discovery
Your business, your customers, and what your three closest competitors look like, because the identity’s first job is to not be them.
Directions
A small number of distinct routes, shown on your actual homepage and profile mockups, not on empty white slides. Judging in context is the whole trick.
Refine
The chosen direction tightened through real feedback rounds.
The system
Final logo set, palette, type, and the usage guide, delivered in every format you’ll need.
Apply
Website, social and WhatsApp profiles, and document templates, so the new identity arrives everywhere at once instead of leaking out over a year.
“A pleasure from start to finish. Great service and a great final design. Highly recommended.”
Common questions
All servicesIt’s quoted fixed after a short discovery. Bundled with a website build it costs less than doing the two separately, because the discovery and design work overlap. Standalone identity projects are available too.
We can, but we’ll be straight with you: a logo without a system around it is why most cheap logos fail in use. The mark is maybe a third of the value. The rules that keep everything matching are the rest.
Yes, and that’s the right instinct. We identify what customers actually recognise, often a colour or a shape more than the logo itself, keep that equity, and modernise around it. The rollout gets planned so old and new don’t mix in public for months.
The full logo set in vector and web formats, the colour palette with exact codes for screen and print, the typography choices and where to get them, a short usage guide, and the applied assets: profiles, templates, and your website if it’s part of the project.
No. You need a guide short enough that people read it: enough for a printer, a signmaker, or a freelancer to get it right without calling you. Ours run pages, not chapters.
Yes. Bilingual identities are handled as part of multilingual Custom projects, including Arabic and Latin type that pair properly and a logo that holds up in right-to-left layouts.
Together, if you can. The website is where the identity gets stress-tested, and doing them as one project means every decision is checked against the place customers will actually meet it.
Next step
Show us what your business looks like today.
Send whatever exists: the current logo, the site, the sign, or nothing at all. On a free 30-minute call we’ll tell you what’s worth keeping, what’s holding you back, and what a coherent identity would cost.
Felix Dalyop, Founder, Client Relations — he’s the one who answers.