Insights
What we’ve learned building and running websites in this market.
South Africans search locally in a way that is more granular than the city name. Nobody in Johannesburg searches for a plumber in Johannesburg. They…
· 3 min read
Load shedding changes how South African businesses operate, and it quietly changes what a website needs to do. When your phones are down, your card…
· 3 min read
POPIA has been enforceable for years now, and a great many South African websites are still running the setup they had before it. Usually that means an…
· 4 min read
There is a persistent belief that more pages mean more rankings. It made sense in 2010. It has been wrong for a decade, and it is now actively harmful…
· 1 min read
No valid FFC means no commission, no matter how well the sale went. Putting your certificate details on your website is the cheapest trust signal available to a South African property practitioner, and almost nobody does it.
· 4 min read
Nobody subscribes to an agency newsletter. Everybody subscribes to be told when a house matching their search comes up, and most South African agency sites do not offer it.
· 3 min read
Sellers research mandate types before they invite anyone to value their home. Almost no agency website explains them, which leaves the explaining to competitors and forums.
· 3 min read
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