PerformanceAustralia
Running an Australian website from the other side of the world
Australia is a long way from where most web infrastructure lives, and from where a lot of web agencies live. That distance shows up in two specific…
· 3 min read
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Insights
Writing for businesses in Australia
What we’ve learned building and running websites in this market.
SEOAustralia
Local search for Australian trades, where the customer is fifteen minutes away
Australian service businesses have a geography problem that businesses in denser countries do not. A plumber in London covers a few square kilometres…
· 3 min read
Running a businessAustralia
Your .com.au domain can be cancelled if your ABN lapses
Here is a risk almost nobody plans for. Your .com.au domain is not something you own outright. It is a licence, and that licence depends on you continuing…
· 3 min read
Running a businessAustralia
Underquoting laws and what your listing pages are allowed to say
Price guides on Australian listings are regulated, and the rules differ by state. If your website stores price as a free text field, it is one careless entry away from a problem.
· 5 min read
Running a businessAustralia
The agent profile page is where listings are actually won
A vendor deciding between three agents will read all three profile pages. On most agency websites that page is a headshot, a phone number and a paragraph of adjectives.
· 3 min read
Web designAustralia
Inspection times are the most-checked and worst-maintained thing on your listings
Buyers check inspection times more than any other detail on an Australian listing, and on most agency sites they live in a paragraph nobody updates. Auction day makes it worse.
· 3 min read
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