
Writing for a British audience when your site was written for America
Plenty of UK businesses run websites written in an American register, usually because the template came from there, or the copy was written by someone…
· 3 min read
Insights
What we’ve learned building and running websites in this market.

Plenty of UK businesses run websites written in an American register, usually because the template came from there, or the copy was written by someone…
· 3 min read

If you are a plumber in Leeds, an electrician in Bristol or a dentist in Glasgow, there is a good chance more people see your Google Business Profile than…
· 3 min read

Almost every UK website has a cookie banner. A surprising number of them are wrong, and wrong in ways that manage to be both non compliant and bad for…
· 3 min read

Council tax band on the first page. Parts B and C no more than one click away. The material information rules are a page structure problem, and most agency websites were designed before they existed.
· 5 min read

Most agency websites build lettings as sales with the price changed to per month. Tenants and landlords are asking completely different questions, and the template answers neither.
· 3 min read

The EPC rating has to be on the listing. Treating it as a compliance tick misses what it now does, which is answer the running-cost question buyers ask before they view.
· 3 min read
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