E-commerceUnited States
Why your Shopify store is slow, and what is worth fixing
Shopify runs on genuinely fast infrastructure. When a Shopify store is slow, and plenty are, the cause is almost never Shopify. It is what has been added…
· 3 min read
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Insights
Writing for businesses in the US
What we’ve learned building and running websites in this market.
SEOUnited States
Local SEO when your business has more than one location
Single location local SEO is close to a solved problem. Claim your Google Business Profile, keep your details consistent, gather reviews, and you will…
· 3 min read
Web designUnited States
Website accessibility lawsuits keep climbing. Here is what actually protects you.
If you sell anything online in the United States, this is one of the few legal risks that arrives without warning, targets small businesses as readily as…
· 3 min read
Web designUnited States
IDX feeds and Fair Housing: what a US real estate website has to get right
Your IDX feed decides how fast your site loads and how much of it Google can index. Fair Housing decides what your listing pages are allowed to say. Most agent websites get both wrong by accident.
· 6 min read
Running a businessUnited States
Buyers now sign an agreement before they tour. Your website should explain it.
Commission changed, buyer agreements arrived, and most agent websites still describe the old world. The agents winning buyers right now are the ones explaining the new one clearly.
· 3 min read
SEOUnited States
Neighborhood pages are the only real estate pages worth optimizing
Listings expire. Neighborhood pages compound. Most agent websites spend their effort on the pages that disappear and neglect the ones that could earn traffic for a decade.
· 3 min read
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