Insights
What we’ve learned building and running websites in this market.
Nigerian buyers are careful online, and that caution is earned rather than irrational. Enough people have been burned that the default posture toward an…
· 3 min read
There is a version of web performance that is about scoring well in a testing tool. Then there is the version that matters when your customer is on mobile…
· 3 min read
Most Nigerian businesses choose a payment gateway by comparing percentages. It is the wrong first question. The right one is how your customers actually…
· 3 min read
Every business we work with in Lagos has the same story. The website has a contact form. The form works. Almost nobody uses it. Meanwhile the owner's…
· 3 min read
Nigerian property buyers do not start from curiosity. They start from suspicion, and they are right to. A website that does not answer that suspicion in the first ten seconds has already lost the enquiry.
· 5 min read
A buyer in London or Houston cannot walk the land. Everything that would normally reassure them has to happen on your website, and most property sites are built as though everyone can visit.
· 4 min read
Payment plans are how most Nigerian property actually sells, and most websites describe them in a sentence. The buyer is doing arithmetic you could have done for them.
· 3 min read
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