Insights
What we’ve learned building and running websites in this market.
Nigerian buyers are careful online, and that caution is earned rather than irrational. Enough people have been burned that the default posture toward an…
· 3 min read
There is a version of web performance that is about scoring well in a testing tool. Then there is the version that matters when your customer is on mobile…
· 3 min read
Most Nigerian businesses choose a payment gateway by comparing percentages. It is the wrong first question. The right one is how your customers actually…
· 3 min read
Every business we work with in Lagos has the same story. The website has a contact form. The form works. Almost nobody uses it. Meanwhile the owner's…
· 3 min read
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