Insights
No filler and no listicles. Just the decisions, trade-offs and fixes that actually move the needle on speed, rankings and enquiries.
Showing 25 to 36 of 46
Every business we work with in Lagos has the same story. The website has a contact form. The form works. Almost nobody uses it. Meanwhile the owner's…
· 3 min read
The UAE is one of the most competitive markets in the world for attention. It is also one of the easiest to get wrong from the outside, because the…
· 3 min read
Most slow websites are not slow because of hosting. They are slow because of decisions made months earlier, by people who were never asked about speed…
· 3 min read
Council tax band on the first page. Parts B and C no more than one click away. The material information rules are a page structure problem, and most agency websites were designed before they existed.
· 5 min read
Your IDX feed decides how fast your site loads and how much of it Google can index. Fair Housing decides what your listing pages are allowed to say. Most agent websites get both wrong by accident.
· 6 min read
Nigerian property buyers do not start from curiosity. They start from suspicion, and they are right to. A website that does not answer that suspicion in the first ten seconds has already lost the enquiry.
· 5 min read
Price guides on Australian listings are regulated, and the rules differ by state. If your website stores price as a free text field, it is one careless entry away from a problem.
· 5 min read
No valid FFC means no commission, no matter how well the sale went. Putting your certificate details on your website is the cheapest trust signal available to a South African property practitioner, and almost nobody does it.
· 4 min read
Nobody subscribes to an agency newsletter. Everybody subscribes to be told when a house matching their search comes up, and most South African agency sites do not offer it.
· 3 min read
Sellers research mandate types before they invite anyone to value their home. Almost no agency website explains them, which leaves the explaining to competitors and forums.
· 3 min read
Canadian first-time buyers spend months searching before they contact anyone, and the questions they ask have provincial answers. Almost no agent site answers them properly.
· 3 min read
A translation widget looks like bilingual support and behaves like nothing at all. Search engines see one page, French buyers see machine output, and neither audience is served.
· 3 min read
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